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Any streamEntrance: Class 12 marksBusiness & finance

Digital Marketer

Digital marketers promote brands and products online — through search, social media, email, content and ads — and measure what works.

Class 11–12 subjectsAny stream
Entrance / admissionClass 12 marks / CUET UG
DegreeAny degree + digital marketing skills
Duration3 years + courses

Your route, step by step

  1. 1Class 11–12: any streamCreativity and comfort with data both matter.
  2. 2Any degree · 3 yearsBBA, B.Com, BA, B.Sc or engineering — no specific entrance exam.
  3. 3Learn the toolsOnline courses in SEO, ads, analytics and content; build your own projects.
  4. 4Start in an agency or brandExecutive, then specialist or marketing manager.

What a digital marketer does

  • Plan online campaigns
  • Create content for social media and websites
  • Run and optimise search and social ads
  • Track results with analytics

Entrance exams & admission

  • Class 12 marksMost Tamil Nadu arts & science colleges
  • CUET UGCentral universities
  • No common examSkills and portfolio matter most

Where you may work

Brands, agencies, e-commerce, start-ups, media companies and freelance.

Official links

Links checked: Oct 2026. Always confirm dates and rules on the official site.

Outlook

Almost every business now markets online. Skills, results and a portfolio count more than the degree.

Specialise later

  • SEO
  • Social media marketing
  • Performance ads
  • Content marketing
  • Marketing analytics